Crazy Rumors

Brooklynites Edie + Brian Himmel started experimenting with delish flavored lip balms back in 2003 with one goal in mind: combining wholesome, high quality ingredients with creative, intriguing and super cool flavors. There were many 3AM experiments to craft the perfect lip balm. This quickly soon turned into our obsession! If it wasn’t perfect, it wouldn’t make the cut! It was trying, tiring and challenging but we were determined to make it happen. After what seemed like endless nights, we had finally done it. We were beyond elated and couldn’t wait to share our recipe with the world. Creamy butter like goodness with just the right amount of coat. And just like that, our first baby – Crazy Rumors – was born!