Aquafresh

Aquafresh® toothpaste has been a top choice in oral care for over 40 years. Generation after generation has counted on Aquafresh® for clean, protected teeth and healthy, happy smiles. Millions of people of all ages rely on Aquafresh® as part of their daily care routine. When SmithKline Beecham originally developed Aquafresh® toothpaste in 1973, it was designed to become a leading toothpaste brand in the oral hygiene market. SmithKline Beecham knew that to become successful, their toothpaste would need to possess a unique, differentiating feature from its competitors.